About us

A simple mission to create a welcoming community for Greensboro’s innovators and entrepreneurs

In 2014, through a collaboration between HQ Raleigh (now Raleigh Founded) and Greensboro’s Andy Zimmerman and Ken Causey, HQ Greensboro launched in downtown Greensboro. The goal was to build a community for entrepreneurs and innovators and give them flexible and affordable space.

In 2020, we rebranded as transformGSO, a name that reflects the transformative power of our space and the amazing community it brings to Greensboro. Since our founding, transformGSO has housed and supported hundreds of businesses and members.

In fall of 2021, transformGSO expanded into nearby 111 Bain Street in the historic Gateway Building. Greensboro Chamber’s Launch Greensboro program for Entrepreneurs resides here, partnering with transformGSO to establish the perfect hub for start-ups, early-stage companies, and divisions within corporations.

Additionally, the Bain Street property houses downtown’s newest and most flexible meeting and events space, Elm & Bain.

The two transformGSO properties are a pleasant one-minute stroll apart. Members often take a little longer, lingering in the gardens that connect the locations.

The leadership team strives to live and work by 6 Core Values:

    Be Authentic
    Help us build a fun place to work where we can share our talents and interests.

    Empower Others
    We value collaboration and cooperation. This is a respectful place where it is safe to share ideas, inspirations, and creativity.

    Drive Forward with Purpose
    We want to fill our community with people who have a strategic vision and the courage and determination to accomplish that vision.

    Think Big!
    We value everyone’s hopes, dreams, and visions for the future! All are invited to join and build on the conversation.

    Leave the World Better Than You Found It
    Through individual action and our business models, we strive to care for the people, economy, and planet.

    Embrace Diversity
    transformGSO wants to create an inclusive community where everyone feels welcome and can contribute equally.

    Meet the transformGSO team

    Kaitlin Conover

    Executive Director

    Sean Henderson

    Facilities Manager

    Gianna Griffith

    Marketing + Community Coordinator

    Hello! I’m Kelly Schlup, Transform GSO’s Bain Street Community Manager! I recently graduated from Appalachian State University with a degree in Business Administration, concentrating in Sustainable Business. After four lovely years in Boone, I moved back to the Greensboro area to start my first job out of college here at tGSO! By far, my favorite part of my job is being able to meet and build relationships with so many cool and amazing people. Outside of work, I am an animal lover, a die hard Elton John fan and I love to read a good book in my free time.

    Meet our founders

    Andy Zimmerman


    Ken Causey



    111 Bain Street
    Greensboro, NC 27406

    Hours of Operation

    9am-5pm, M-F

    24/7 for members and tenants