Member Spotlight: Dwyla & Jordan Pearson

by | Dec 28, 2021

Greensboro natives born and raised, Jordan and Dwyla took over the family company, Master Tours LLC from their parents in June 2020. Master Tours is a charter bus company focused mainly on collegiate, semi, and professional athletics, military movement but are open to other accommodations. Their focus is on tailoring each travel experience. “Starbucks of the transportation industry” and ensuring that each organization feels like their needs get catered to. Flexible availability from 5 – 300. They are coming up with some new programs in the future. Cater to current trends, social media, fresh modern look.

Jordan is the Director of Operations and oversees the day-to-day operations, scheduling, payroll, and logistics coordination.  Dwyla is the Director of Partnerships, managing logistics partnerships, and corporate clients. transform GSO serves as a transitional workspace for the duo. The sisters knew of tGSO as HQ Greensboro and wanted to return to this positive working environment. tGSO has been much better than the home office. 

One challenge they have found taking over their family company was that long-time employees are slower to adapt to the shift in the power dynamic. The super close family unit also allows you to better manage problems with each skill set, making those challenges easier to overcome.

As entrepreneurs trying out new concepts and getting everyone on board is a difficult task to take on. Implementing new technologies and systems and adjusting to new demographics is another obstacle that has proven challenging. A word of advice Dwyla and Jordan have for entrepreneurs dealing with similar struggles is to be patient; gaining industry knowledge takes time. Accepting that you don’t know and adjust to the learning curve. Mess-ups happen, allowing room for growth.

Thanks for sharing your story with us Dwyla and Jordan! We are happy to have you a part of our entrepreneurial community!